Radio Promotion is only a piece of the trifecta one needs to have in place in order to become a nationally successful artist or band. [The three essential keys to upping one's chances of future musical success are: Radio Airplay, Publicity, and Touring!]
At Apples and Cats our specialty is Radio Promotion.
We believe it is important that we engage 100% of our efforts towards getting airplay, scheduling on-air interviews ... and coordinating the other various radio-related giveaways/promotions we arrange each and every day for our clients. As a small specialty company we personally avoid being a jack of all trades, and possibly watering down the valuable time we spend focusing on our radio campaigns. Further more ... we love working on radio projects a whole bunch more than anything else in this world - Radio is our passion!
That being said, we also realize that many indie bands, labels, and artists like the idea of a one-stop place where they can get all of their radio and publicity needs met together in a jiffy! [And good help is hard to find!]
Which is why Apples and Cats Media often works closely with BigFatCat Public Relations, run by Laura Hamlett out of St. Louis, MO:
WHY A&C THINKS BFC IS NEAT:
We love Laura and BigFatCat PR, because as some of you may have found out already ... many established big name PR firms and press houses won't touch an unsigned band, (without a major prior history or an already established press record), with a 10-foot stick. [And even if you do get their attention they do tend to be ultra-pricey.] Doing press for unknown artists is a ridiculously hard and time-consuming task. One has to really have the stomach for it - as I am sure that many of you that do handle your own press currently know first hand!
Laura is extremely dedicated to the artists she works with, and is a honest person with a ton of enthusiasm and talent for her work - and we commend her for taking on the hard new projects that require some major hustle and gut! [And of course we like her because she likes cats too!]
And on a side-note: Both Apples and Cats and BigFatCat are located in the state of Missouri. Although, we are both nationally focused companies - and work with artists from all over the world, (promoting them to national radio and press outlets), there is an obvious benefit for our regional clients built into this cool cat-loving arrangement too!
Best of all, both companies are built on the idea of helping developing labels, bands, and artists ... with great music ... get the same quality promotion as any established performer would have! Laura's main stipulation is that she find something in the music that moves her personally, and makes her want to fight the good fight for the artist - against all odds!
The most important key benefit for many clients who choose to work with both A&C and BFC is how we have had open communication with each other on multiple past projects, and how one will find the same detailed artist-centric promotional philosophy at both places. Together, we can coordinate a multifaceted promotional campaign that will blanket all of your press and radio needs seamlessly. [You will get both the quality of working with a dedicated area-specific promotions firm and the convenience of a multi-department one-stop.]
So, if you currently need radio, press or both ... we can draft you a winning all-inclusive game plan - or give you suggestions that will fit your individual needs on either subject!